Super Bowl: How much will Kendrick Lamar touch for his performance during half-time?

This is one of the highlights of Super Bowl. Like every year, the half-time of the Super Bowl will be scrutinized very closely with an event almost as expected as the final itself: the traditional “Halftime Show”.

After Madonna, Beyoncé, Lady Gaga, Katy Perry, Justin Timberlake, Rihanna or Usher, it is rapper Kendrick Lamar who will appear this year on the lawn of the Superdome Caesars, the Stade des New Orleans Saints, Around 2 am French timefor a thirteen minute show during half-time between the Philadelphia Eagles and the Kansas City Chiefs.

A real planetary event too, the Halftime Show helps increase the Super Bowl television audience as well as its world interest. Last year, Usher achieved the most watched half-time performance in history, with 129 million viewers, worth three nominations at the Emmy Awards 2024, especially in the best live entertainment program.

It is therefore no coincidence that it was the rapper who won Five Grammy Awards For its title “Not like Us” (best song, best recording of the year, best clip, best rap title and best rap performance) which was chosen for this show.

A few symbolic dollars

Contrary to popular belief, Kendrick Lamar will not be remunerated to ensure this show, if not the few symbolic dollars imposed by the union of artists for a performance of a few minutes. An almost naked sum compared to what renowned artists are used to touching during service.

On the other hand, the NFL covers all the expenses related to the organization of the show, including travel costs, which artists usually pay to organize their concerts. The American football league “covers all the costs associated with the show and …

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